Business Details
10 Years
experience
Partner with Heartland for Veterinary Practice Support
Established to empower veterinary professionals, Heartland Veterinary Partners focuses on alleviating the administrative burdens that detract from animal care. Our mission is to improve the lives of veterinarians by offering tailored support services that allow them to concentrate on their clinical expertise. We collaborate closely with veterinary practices to create customized integration plans that address recruitment, marketing, procurement, and financial management needs. Our approach prioritizes the unique identity and culture of each practice, ensuring continuity while enhancing operational efficiency.By providing comprehensive human resources solutions, ongoing professional development opportunities, and dedicated operations support, we enable veterinary teams to thrive. Our team comprises seasoned professionals with deep industry knowledge, committed to delivering reliable and transparent partnership models. We serve diverse veterinary practices nationwide while maintaining a personalized approach that respects individual practice autonomy, ultimately fostering a more sustainable and rewarding environment for veterinary professionals.
Services
Practice Management Support
Veterinary Recruitment
Marketing Strategies
Procurement Solutions
Financial Management
HR & Benefits
Operations Support
Professional Development
Details
- Year established: 2016
Highlights and features
- We implement personalized integration plans for each veterinary practice
- Our team includes veterinary industry veterans with decades of experience
- We maintain your practice's identity and culture during transitions
- We provide comprehensive HR solutions with competitive benefits packages
- We offer transparent financial management with no hidden fees
Services
Practice Management Support
Heartland provides comprehensive practice management solutions that handle day-to-day administrative operations for veterinary clinics. Our specialized team manages business challenges including financial reporting, payroll processing, and operational strategy development. By taking over these non-clinical responsibilities, we enable veterinary professionals to focus exclusively on animal care and client relationships while maintaining practice autonomy and culture.
Veterinary Recruitment
Our dedicated recruitment division connects veterinary practices with qualified professionals seeking meaningful career opportunities. We match experienced veterinarians and technical staff with practices that align with their clinical interests and professional goals. Through personalized placement services and ongoing career development support, we help maintain staffing continuity and practice growth.
Marketing Strategies
Heartland develops customized marketing campaigns designed to strengthen local community connections and expand practice visibility. Our data-driven approach combines digital marketing with traditional outreach methods to enhance client retention and attract new patients. We tailor strategies to maintain each practice's unique identity while leveraging national resources for improved market penetration.
Financial Management
We provide complete financial management services including payroll processing, accounts payable/receivable handling, and strategic budget planning. Our dedicated accounting team ensures accurate reporting and compliance with financial regulations while implementing cost-saving measures. This comprehensive support helps veterinary practices maintain financial stability and growth potential.
Professional Development
Heartland offers structured development programs for veterinary professionals at all career stages. From new graduate mentorship to leadership training, our initiatives focus on clinical skill enhancement and professional advancement. We provide access to educational resources and specialized training opportunities to support ongoing career progression within the veterinary field.
People
Dr. George Robinson
Founder & Vice-Chairman
A veterinarian with over 30 years of industry experience, Dr. Robinson established Heartland to help veterinary professionals focus on clinical care while he manages business operations. His expertise includes practice management and veterinary telemedicine policy development.
Connor Lawrie
President & Chief Operating Officer
With 15 years in healthcare leadership, Connor oversees Heartland's strategic growth and operational expansion. He brings extensive experience in healthcare mergers and acquisitions to support veterinary practice partnerships across 27 states.
Greg DeAtkine
Chief Executive Officer
Greg leads Heartland with over 20 years of experience managing doctor practice companies. His background includes scaling healthcare organizations while maintaining focus on medical professionals' needs and priorities.
Dr. Jessi Farris
VP, Veterinary Career Development
A veterinarian-MBA graduate, Dr. Farris specializes in connecting veterinary professionals with career opportunities. She combines clinical expertise with business strategy to support professional growth and practice development initiatives.
Keri Horn
VP of Operations
With 20 years of management experience, Keri oversees multi-state veterinary operations. Her background in both human and animal healthcare operations ensures comprehensive understanding of medical practice management requirements.
Questions
What does Heartland Veterinary Partners actually do for veterinary practices?
We handle administrative operations allowing veterinarians to focus on animal care. This includes financial management, HR solutions, recruitment support, and marketing strategies tailored to each practice's needs.
Will selling my practice change its identity or culture?
No - we maintain your existing name, branding, and culture. Our integration focuses on enhancing operations while preserving what makes your practice unique.
How does Heartland support career development for veterinary professionals?
We offer structured development programs for all career stages, including mentorship for new graduates, clinical skill enhancement opportunities, and leadership training programs.
What areas do you serve across the veterinary industry?
We partner with veterinary practices nationwide, from urban clinics to rural hospitals, covering diverse specialties while maintaining localized practice management approaches.
How do you approach financial management for partnered practices?
Our financial team handles payroll, accounting, and strategic budgeting while implementing cost-saving measures. We maintain transparency with regular reporting and compliance with financial regulations.
What makes Heartland different from corporate veterinary chains?
Unlike traditional corporate models, we prioritize practice autonomy and culture preservation. Our support structure adapts to each practice's needs rather than imposing standardized corporate requirements.
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